• Panash Manager

Social Dynamics And Communication Skills

To keep up with the world which is progressing at the rate of knots, the two main things to consider are the social dynamics and the communication skills. It is these two which magnanimously hold the power to decide your position in the following advancing era.

Social dynamics refers to the changes taking place in a society over time and is a process of progressive evolution where people tend to modify their ideas and thoughts and accelerate ahead. The dynamics rapidly keep changing towards better because of the pace at which modernization is occurring and so it really has become an art to match the same speed and inherit those changing aspects. The dynamics place great emphasis and are hugely concerned with the role of feedbacks which are in turn connected and linked to an individual’s communication skills.

Communication is no more a requirement, but it has become more of a necessity for it really holds massive importance in deciding which way you and your business is to go. It is to convey your message across and let people know of your ideas, thoughts and opinions. Therefore, no matter the industry, the importance of communication remains constant because it has the ability to nurture and prosper the businesses. People with adequate communication skills are highly valued and regarded in the 21st century as they are the success drivers to a business and basically decide its fate. There are three basic kinds of skills which comprise under communications skills and need to be polished at a greater rate in Pakistan which has finally taken the way on the road leading to success and modernization.


Listening skills are really a key and are of an extremely crucial stature in overcoming communication barriers we often get to see. In Pakistan, the commonest of all issues is the lacking of people in listening skills which eventually result in annoyance on both the ends. Unnecessary interruptions, questions even before the other person is completed and baseless arguments in between really take your graph down but is actually because of intolerance, lack of patience and serious unawareness that prevails in our society and needs to be addressed to make up to the standards of the ever-changing social dynamics. What listening skills primarily require you to do is pay your complete attention to the speaker, try to connect with him/her by making eye contacts or nodding your head, note down the important points so that the speaker is able to grasp your interest, avoid interrupting and get your queries cleared by raising your hands. They all eventually link up to how patient you are and how much of skills you possess at listening.


Speaking out your thoughts, opinions and ideas is the easiest and the most widely adopted way of communicating and can be attained with full excellence through some basic training and guidance. What you should principally avoid while speaking is long speeches and looking into some paper for it really bores the audience, wavers their attention and interest and take your point excessively behind. Yet, the requirements include short and to-the-point sentences, direct addressing, avoidance of the use of personal pronouns and self praising, healthy arguments and questions in between to know if your message has been perfectly sent across. It is enormously easy to get hold of these tips as they only ask you for some patience and confidence.


But, you don’t have to worry if you feel shy of yourself or lack enough confidence to speak up to large audiences. You can communicate your ideas, thoughts and opinions through your pens and keyboards i-e typing as it is another widely practiced way. It is a bit tough to excel at it because you need to be immensely good at the vocabulary and grammar of the language you are opting for. Wrongly placed paragraphs, punctuations or grammatical errors really affect your credibility as a communicator and there are significantly high chances of people losing all of their interest in the point, no matter how important, you were trying to make. The best way it to cut it as short as possible, directly address the target audience and be as simple as you can. Use of difficult vocabulary can also be a negative and should be avoided therefore. Otherwise, it is the best form for all the hesitant and reluctant people out there trying to be good at communication to turn out to be good employees to any industry or company around.

In Pakistan, every change is hugely raw and so are the changing social dynamics. Although now the country has enough access to all the social media, let it be YouTube, Instagram, Facebook and what not and can really be maestro at communication, it still needs a lot of awareness, training and guidance. We have seen some amazing vloggers and bloggers coming up and showing up with their awe-striking communication skills yet still there is a lot more that has to be done. It is, hence, the duty of all the businesses running in the country, especially the digital ones as it is an era of the internet to educate the masses to their fullest and make a much-needed contribution in the progress of the country. Skilled communicators are a serious requirement these days and the pressure should be placed on the people so that they try to match the standards by developing interest and paying attention to this area as well. PANASH, being a responsible e-commerce platform fully realizes and is aware of these duties and so felt it necessary to bring up this information to you all, so you could realize the graveness as well. We also have our programs and workshops initiated in this regard and the response has been overwhelming since then but the more the numbers the more the communicators we will able to give to this country.



Head Office: Office Suites 262 & 262A, Panorama Center 1,

Karachi, Pakistan

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